APAC, Apr 2, 2025
The Customer
Established in 1992, Value Retail is the developer and operator of The Bicester Collection – a series of luxury shopping tourism villages across Europe, the USA, and China. Value Retail China operates two of these villages in Suzhou and Shanghai, both recognised as leading premium shopping destinations in the country. With a focus on providing exceptional luxury shopping experiences, Value Retail China attracts over eight million visitors annually, which maintains strong sales growth and top-ranking performance in the market.
The Challenge
Value Retail China needed to transform its IT infrastructure to continue delivering seamless, personalised luxury shopping experiences. The company faced growing demands for real-time customer engagement, operational efficiency, and data-driven insights. Moreover, the global pandemic further accelerated the need to enhance digital services and customer relationship management initiatives, which required dedicated technology support.
The Solution
Value Retail China partnered with Logicalis to drive its digital transformation journey. Since the collaboration began in 2014, Logicalis UK has provided end-to-end ICT solutions, including network architecture planning, proactive 24/7 IT infrastructure monitoring, and managed services. Through IT Hub, Logicalis delivered continuous improvements in network performance, security, and operations management and significantly reduced operational costs.
The partnership also enabled Value Retail China to integrate advanced technologies such as AI search, large language models (LLMs), and knowledge graphs to enhance customer experiences and streamline business operations.
The Result
The partnership with Logicalis has empowered Value Retail China to strengthen its market leadership by achieving significant operational efficiencies, reducing costs, and elevating customer satisfaction. Enhanced digital capabilities, including AI-powered search, brand service AI assistants, and data-driven customer feedback systems, have enabled Value Retail China to provide a seamless and tailored guest experience.
In addition, both organisations’ shared commitment to sustainability and ESG principles has reinforced a long-term, values-based collaboration poised for continued growth.
“We are keenly aware of the strategic importance of IT, and through our partnership with Logicalis, we are able to navigate an ever-evolving market and pursue rapid development.”
– Johnny Zhan, Deputy Director of IT Operations at Value Retail China
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